# [[AAARRRP]]
[site](https://www.leggetter.co.uk/aaarrrp/)
![[AAARRRP.svg]]
The AAARRRP [[Developer Advocacy Models|model]] for [[Developer Relations|Developer Advocacy]] It was adopted from [[AARRR pirate metrics]] by [[Phil Leggetter]].
The model name is an acronym (the modifications from the previous model are highlighted):
- ==Awareness: a user learns about your product==
- Acquisition: a user lands on the site
- Activation: a happy first user experience
- Retention: user keeps using the site
- Referral: user tells others about the site
- Revenue: user converts into paying user
- ==Product: user feedback helps the product improve==
However, the creator (adapter) of this model, Phil Leggetter, now favours [[The DevRel Flywheel]]. [^flywheel]
[^flywheel]: Revell, M. & Leggetter, P. (2024). *From funnels to flywheels*. Talk given at DevRelCon 2024 in New York. [[From Funnels to Flywheels]].
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