- Tags:: [[Load Testing]] [[Marketing]] - Date Created: [[2020-09-07]] - Source: https://www.smartinsights.com/ecommerce/ecommerce-analytics/typical-average-add-cart-conversion-rates/ , [Monetate Ecommerce Quarterly research](https://www.monetate.com/resources) - In Q4 2017: - The average add-to-cart rate is 10.9% (amongst their customers) - Add-to-cart is slightly  lower on smartphone (9,4%) compared to desktop (12.5%) - Tablet rates are simila to desktopr, but slightly lower than desktop (10.3%)