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date:: [[2022-08-17]], [[2022-11-02]]
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# [[Anti-marketing]]
[[The basis of anti-marketing is authenticity]]. Anti-marketing has fundamentally the same goals as [[Marketing]], but a drastically different method of achieving them.
Anti-marketing is less about putting your best foot forward as it is about uncovering aspects about you that are relatable and valuable. It's about lifting the veil of corporate secrecy and working with the garage door up, hooking people with your process rather than just the end product.
## Related
- [[Working with the garage door up]]
- [[Learning in public]]
- [[Microblogging reduces friction for creation and consumption]]
- [[Everything is content]]
- [[Non-Coercive Marketing A Primer]]
- [[Developer Relations|Developer Advocacy]]