%% date:: [[2021-11-19]], [[2022-08-14]], [[2023-12-03]] parent:: %% # [[Branding]] Branding is the umbrella term for what your business or persona stands for and how it is perceived by others. ## Audience (and tone) [[Creating customer personas|Know your audience]]. What kinds of things do they gravitate towards? Would they appreciate a tongue-in-cheek brand that incorporates memes, or would they prefer more professional communication? ## Graphical design When thinking about graphical design, think more about what you want people to feel than what it looks like. Is your brand aspirational, or informational? > Your vibe reflects your tribe. [^ptya] If you're not a graphic designer, you can start with two or more colors and a style: modern, minimalist, bright, monotone, earthy. ## Language [[Mirroring|Mirror your audience's language]]. Take note of phrases that they use over and over again, and use those phrases in your communications. It creates a sense of kinship when you identify people's problems and describe them the way they do. [^ptya]: Abdaal, A. (2021). _Part-time YouTuber academy_. [[Part-time YouTuber Academy|My notes on this course]].