- Last Updated: [[2020-12-20]] - The concept of a news feed hinges on the assumption that the reader is socially interested in the author. - The (reverse) chronological order implies that a reader will want to read through the thoughts and events of the author. **It's chronological, not topical.** - The frequent addition of an algorithm that further reorders the feed and attempts to approximate the reader's interest further implies that the relationship is the key determinant of whether or not something gets read. - Social interest may mean that the reader is in the author's social circle, or it may mean that the author is sufficiently famous as to capture the curiosity of a stranger. - In [[Marketing]], a feed mentality is often applied to blogs: - Breadth is prioritized over depth - Content is published with strict timelines or cadences - Audience is the goal, not the byproduct. - Timeliness and keeping up with content trends is vital.