%% date:: [[2022-08-14]], [[2023-01-04]], [[2024-01-10]] %% # [[Community building]] Spending some time working on the community associated to your brand will help you improve [[Audience engagement levels]] while genuinely improving your product. ## Community as [[Idea Generation]] Being a member of a community is one of the most genuine ways to [[Content Creation|create content]] and get exposed to ideas related to your topics of interest. Participating genuinely in a community *and providing value for free* back to the community is a powerful way to do [[Anti-marketing]]. ## Community as an incubator Having a community can create the environment necessary for [[Creativity]], [[Learning]], and improvement. Kleon calls this "Scenius". [^kleon] [[Mike Shea]], aka Sly Flourish, does this with [his Patreon](https://www.patreon.com/slyflourish/posts). He has a low barrier of entry (2€ a month + VAT), and Patreons get early access to books he writes. This is incredibly good value for Patreons-- but he *also* is great about facilitating conversation about his products and incorporating community feedback to make it better. ## Community as distribution Being part of a community also means you have a way to spread the word about your content. Be careful about overpromoting, and make sure you're giving away more things for free than what you're asking for. The ideal community is the perfect place to distribute your content, but only if you're a respected member of it. ## [[Tips for building a good community]] ## [[Community management tools]] [^kleon]: Kleon, A. (2014). _Show your work!: 10 ways to share your creativity and get discovered_. Adams Media. [[Show Your Work!|Highlights]] and [[Show Your Work|literature notes]].