%% date:: [[2022-08-14]] %% # [[Competitive research]] Competitive research is part of [[Product]] strategy, but also informs [[Marketing]] activities. It involves looking at your "competitors" in a certain niche with the goal of determining: - What they're doing well - What they're not doing well that you could capitalize on - How you could add value to what's already out there - What language they're using to get people's attention "Competitors" is a strong word, but remember that [[A rising tide lifts all boats]]. Competitive research is about improving what YOU are doing, not about putting everyone else down. Be a decent human being! Also, be careful about comparing yourself to others. Be inspired, not daunted.