%% date:: [[2021-08-29]], [[2022-08-14]] %% # [[Customer Personas]] A customer persona is a [[Marketing]] term for the a specific type of user profile for a product. Creating customer personas is part of [[Know your audience|knowing your audience]]. Customer personas should be used in the formulation of [[Value Propositions]], so that each persona understands the concrete value they would get from using a product. For example, typical customer personas for a load testing SaaS platform would be: - Performance testers who already know how to run performance tests, but want to run them better/cheaper/more conviently - Other types of testers who are cross-skilling - Developers who know how to script, but have not created a workload model - Managers of testing and development teams who won't do the coding or testing, but need to lead their teams to do so - Chief Technical Officers (CTOs) who want to know what the platform does on a high level so they can decide whether or not to adopt it for their organizations ## [[Creating customer personas]]