# [[Document, don't create]] "Document, don't create" is one of [[Gary Vaynerchuk]]'s mantras, and the reason why he's been able to be so prolific with his content (even before he had a full team working on it). Gary believes that [[Creator's Block]] can occur when we're too concerned about creating something completely new (which is nearly impossible anyway), when the reality is that most people could learn from us just sharing our experiences. Gary believes that every person has a story that could help others, and that merely documenting it is good content.