# [[Flywheels]]
![[Flywheels.svg]]
Flywheels in [[Marketing]], [[Developer Relations]], or [[Sales]] refer to a model or approach that prioritises small, easy activities that generate comparatively large impacts. Flywheels are in opposition to [[Funnels]], which tend to be more linear rather than circular and which sometimes lead you to focus on one goal (positioned at the bottom of the funnel) to the exclusion of everything else.
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# Excalidraw Data
## Text Elements
## Drawing
```json
{
"type": "excalidraw",
"version": 2,
"source": "https://github.com/zsviczian/obsidian-excalidraw-plugin/releases/tag/2.1.4",
"elements": [
{
"id": "4y8R7iOA",
"type": "text",
"x": 118.49495565891266,
"y": -333.44393157958984,
"width": 3.8599853515625,
"height": 24,
"angle": 0,
"strokeColor": "#1e1e1e",
"backgroundColor": "transparent",
"fillStyle": "solid",
"strokeWidth": 2,
"strokeStyle": "solid",
"roughness": 1,
"opacity": 100,
"groupIds": [],
"frameId": null,
"roundness": null,
"seed": 967149026,
"version": 2,
"versionNonce": 939059582,
"isDeleted": true,
"boundElements": null,
"updated": 1713723615080,
"link": null,
"locked": false,
"text": "",
"rawText": "",
"fontSize": 20,
"fontFamily": 4,
"textAlign": "left",
"verticalAlign": "top",
"containerId": null,
"originalText": "",
"lineHeight": 1.2
}
],
"appState": {
"theme": "dark",
"viewBackgroundColor": "#ffffff",
"currentItemStrokeColor": "#1e1e1e",
"currentItemBackgroundColor": "transparent",
"currentItemFillStyle": "solid",
"currentItemStrokeWidth": 2,
"currentItemStrokeStyle": "solid",
"currentItemRoughness": 1,
"currentItemOpacity": 100,
"currentItemFontFamily": 4,
"currentItemFontSize": 20,
"currentItemTextAlign": "left",
"currentItemStartArrowhead": null,
"currentItemEndArrowhead": "arrow",
"scrollX": 583.2388916015625,
"scrollY": 573.6323852539062,
"zoom": {
"value": 1
},
"currentItemRoundness": "round",
"gridSize": null,
"gridColor": {
"Bold": "#C9C9C9FF",
"Regular": "#EDEDEDFF"
},
"currentStrokeOptions": null,
"previousGridSize": null,
"frameRendering": {
"enabled": true,
"clip": true,
"name": true,
"outline": true
}
},
"files": {}
}
```
%%