## In [[Marketing]] ### Audience by type In marketing, the expected audience is usually defined in terms of [[Customer Personas]]. ### Audience by participation Your audience can also be categorized according to their [[Audience engagement levels|engagement levels]]. Creating content that appeals to different levels is essential to moving people towards becoming [[Superfans]]. ## In [[Performance Testing]] In performance testing, knowing your users is a prerequisite for creating a [[Workload Modeling|workload model]] that will inform your [[Load Testing|load test]]. ## In [[Writing]] ^ca2813 In technical writing, such as for product documentation or tutorials, it's useful to categorize readers into three groups: ### Users Users will want to know the happy paths throughout an application, and will not necessarily care about its inner workings. They're more concerned about how to do specific use cases and respond to documentation that shows them the bare minimum of what they need to do. ### Administrators Administrators install and configure applications. They are most interested in instructions for how to set up an application and how to - developers [^01] ## In the law Sometimes, knowing your users is a legal requirement. [[Know Your Customer]] laws are created to require banks to request a minimum amount of identification from all users, especially those that borrow money from banks. ## References [^01]: [[Modern Technical Writing]] [^flynn]: Flynn, P. (2019). _Superfans: The easy way to stand out, grow your tribe, and build a successful business._ Get Smart Books. [[Superfans|My highlights]] and [[Book/Superfans|my literature notes]].