- Tags:: [[Horse Racing]] [[Tabcorp]] [[Melbourne]] [[Australia]] - What is the Melbourne Cup? - The Melbourne Cup is a thoroughbred horse race that is the crown jewel of Melbourne's annual Spring Racing Carnival, a three-month season where the highest-rated horses are pitted against each other. The Melbourne Cup race itself only takes a few minutes, but the 2018 race was watched by over 30 million viewers within Australia (Cheik-Hussein, 2018). - Revenue generated - The Victoria Racing Club (2019) reports that Melbourne Cup 2018 added a cool AU $447.6 million to Victoria state's coffers, including money gained from not only bets but also from race tickets, accommodation, fashion retail and food.