# [[Monthly Active Developers]]
![[Monthly Active Developers.svg]]
Monthly Active Developers (MAD) is a [[Measuring the impact of Developer Advocacy|metric]] for [[Developer Relations|Developer Advocacy]] that is often heralded as the "North Star" metric for DevRel. It was created (as far as I know) by [[Shawn Wang]] ([swyx](https://www.swyx.io/)).
![[Measuring Developer Relations#^d43217]]
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At [[Grafana Labs (company)]], we use a measure called "Monthly Active Users" (MAUs).
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dda3106eb1aff9053f84686e54b0e2f52eabadad: [[monthly-active-developers.png]]
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%%