# [[Pitching (Shape Up)]] The pitch is a proposal including concise and high-level statement of the problem, solution, design, and implementation of a piece of shaped work. After pitches are made, management staff goes to the [[Shape Up Terminology#^40b3e5|betting table]] ^286d29 A pitch includes the following components ## 1. Problem The raw idea or use case ## 2. Appetite How much time we want to spend and how that constrains the solution ## 3. Solution The core elements we came up with, presented in a form that’s easy for people to immediately understand Could be worth considering refining the concept further:  ## 4. Rabbit holes Details about the solution worth calling out to avoid problems ## 5. No-gos Anything specifically excluded from the concept: functionality or use cases we intentionally aren’t covering to fit the appetite or make the problem tractable The actual pitching can be done asynchronously by posting it somewhere for people to review in their own time, but it can also be done in a meeting. ## Sample pitch Here's a sample pitch: ![[basecamp-shapeup-pitch-sample.png]] *Sample pitch by Basecamp, about group notifications for Basecamp* [^basecamp] ## See also - [[Shape Up]] [^basecamp]: Basecamp. *Write the pitch.* Retrieved in December 2024 from: https://basecamp.com/shapeup/1.5-chapter-06