%% date:: [[2022-08-14]] %% # [[Superfans]] A superfan is a follower of a brand (whether a person or a company) who has formed such a connection with it that they invest significant personal resources (time, money, effort) into using and promoting its work and products. A superfan is [[Audience engagement levels|the highest level]] of a follower or user. [^flynn] [^flynn]: Flynn, P. (2019). _Superfans: The easy way to stand out, grow your tribe, and build a successful business._ Get Smart Books. [[Superfans|My highlights]] and [[sources/Book/Superfans|my literature notes]].