%% date:: [[2022-01-03]], [[2023-11-27]] parent:: %% # [[Target lead indicators, not lag indicators]] Targeting [[Lead indicator]]s rather than [[Lag indicator]]s is a better way to improve outcomes for the following reasons. - Lag indicators are measured after the fact, when it's too late to change anything. - Lag indicators often measure things that you can't control, whereas lead indicators are based on things within your control. - Lead indicators measure progress, while lag indicators are binary.