# [[The Orbit Model]]
[site](https://orbitmodel.com/) | [repo](https://github.com/orbit-love/orbit-model)
![[The Orbit Model.svg]]
The Orbit Model, created by [[Orbit]], is an approach to Developer Advocacy that is focused on prioritising genuine connections with the community.
## Concepts
### Gravity brings people in
The model is based on creating and maintaining the *gravity* that brings people into a community, encouraging them to be active and contributing members. The gravity metric is how quickly people are drawn towards the centre of a community.
### Love keeps them in
Only by showing community members love will they be incentivised to stay and deepen their involvement.
### Orbit levels quantify community involvement
The model uses *orbit levels* to identify the level of involvement each member displays.
### Reach is a member's influence
Reach is a measure of a member's sphere of influence. The goal is to widen each member's reach along with the community's.
### Impact makes involvement meaningful
Impact is the way that we [[Measuring DevRel Progress|measure the progress]] towards company goals that is attributable to community growth. The Orbit model talks about impact in terms of [[Flywheels]], a process by which community input is turned into business value.
The Orbit Model proposes the formation of a working group called "Go To Community": the [[Anti-marketing|counterpart to marketing's]] (Go To Market).
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%%