%% date:: [[2022-08-17]], [[2022-11-02]] %% # [[The basis of anti-marketing is authenticity]] Value authenticity above all else, and be a real human. People spot advertisements and "bought" opinions from a mile away. BE genuine. Share a little bit about yourself, in addition to talking about your product. Talk about what you like outside of work. Dropping little hints about other things your passionate about is a good way to find and maintain [[Superfans|superfans]]. [^flynn] ## How do you stay authentic? - [[Know your audience]] - Write [[Thought Leadership Content]] instead of employing keyword-stuffing [^ryanlaw] [^flynn]: Flynn, P. (2019). _Superfans: The easy way to stand out, grow your tribe, and build a successful business._ Get Smart Books. [[Superfans|My highlights]] and [[sources/Book/Superfans|my literature notes]]. [^ryanlaw]: Law, R. (2022). [[How to Write Thought Leadership Content]]