%% date:: [[2021-08-29]], [[2021-02-13]], [[2020-12-16]], [[2022-08-14]] %% # [[Value Propositions]] Value propositions are concise statements that communicate your product's strengths. Each proposition should be directly linked to a problem that your product solves. The concept behind value propositions is that it is written from the point of view of your main [[Customer Personas]]. What do __they__ get out of using your product rather than a competitor's? Creating value propositions shouldn't be looked at as a way to [[Marketing|market]] your product, although they can be used in that process. They should be used to ensure that you actually *are* providing value from the beginning. ## Format - Value Proposition - Problem - Implications - Solution - Benefits - Customer Persona This format ties value propositions intrinsically to how it benefits your customers. %% ## Examples - [[k6 Value Propositions]] - [[Flood Value Propositions]] %%