# Friday Finds  Author:: David Perell ## Highlights > A key lesson: beware of charismatic people who only speak in lofty abstractions. Great people speak specifics. Yes, they can talk big picture, but they also put their boots to the ground and speak practically about the work. ([View Highlight](https://read.readwise.io/read/01gax6rthz3p6zv870y2h044yd)) > **​** [**Smart People Read**](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/x0hph6hn64pd8mhg/aHR0cHM6Ly9ieXJuZWhvYmFydC5tZWRpdW0uY29tL3JlYWQtMmMzZDRmYmE5MGFi) **:** "David, why do you recommend writing so much? Isn't the world moving to video?" Yes, ordinary people certainly watch more videos, but successful people disproportionately read. When [Forbes](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/6qheh8hpg356vqs9/aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS8yMDA2LzA5LzIwL2VudC1tYW5hZ2VfYml6XzA2cmljaDQwMF9zZWxmX21hZGVfZW50cmVwcmVuZXVyc19sYW5kZXIuaHRtbD9zaD03N2E5YWJlY2Y5ZmM=) asked a bunch of wealthy people how much time they read each day, the most common response was two hours. For the average person, that number [plummets](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/kkhmh6h8qo52dgfk/aHR0cHM6Ly93d3cuaW5mb3BsZWFzZS5jb20vY3VsdHVyZS1lbnRlcnRhaW5tZW50L2pvdXJuYWxpc20tbGl0ZXJhdHVyZS9ob3Vycy1hbmRvci1taW51dGVzLWRheS1zcGVudC13YXRjaGluZy10di1vcg==) to 20 minutes per day. Writing is no longer the best way to reach the masses, but if you want to reach the world's smartest people, hone your writing chops. [*Here's Byrne Hobart's excellent take on the subject*](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/x0hph6hn64pd8mhg/aHR0cHM6Ly9ieXJuZWhvYmFydC5tZWRpdW0uY29tL3JlYWQtMmMzZDRmYmE5MGFi) *.* ([View Highlight](https://read.readwise.io/read/01gax6tc1mj1tzghbwtnb126at)) --- Title: Friday Finds Author: David Perell Tags: readwise, articles date: 2024-01-30 --- # Friday Finds  Author:: David Perell ## AI-Generated Summary I've interviewed more job candidates in the past two months than my entire life combined. A key lesson: beware of charismatic people who only speak in lofty abstractions. ## Highlights > A key lesson: beware of charismatic people who only speak in lofty abstractions. Great people speak specifics. Yes, they can talk big picture, but they also put their boots to the ground and speak practically about the work. ([View Highlight](https://read.readwise.io/read/01gax6rthz3p6zv870y2h044yd)) > **​** [**Smart People Read**](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/x0hph6hn64pd8mhg/aHR0cHM6Ly9ieXJuZWhvYmFydC5tZWRpdW0uY29tL3JlYWQtMmMzZDRmYmE5MGFi) **:** "David, why do you recommend writing so much? Isn't the world moving to video?" Yes, ordinary people certainly watch more videos, but successful people disproportionately read. When [Forbes](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/6qheh8hpg356vqs9/aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS8yMDA2LzA5LzIwL2VudC1tYW5hZ2VfYml6XzA2cmljaDQwMF9zZWxmX21hZGVfZW50cmVwcmVuZXVyc19sYW5kZXIuaHRtbD9zaD03N2E5YWJlY2Y5ZmM=) asked a bunch of wealthy people how much time they read each day, the most common response was two hours. For the average person, that number [plummets](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/kkhmh6h8qo52dgfk/aHR0cHM6Ly93d3cuaW5mb3BsZWFzZS5jb20vY3VsdHVyZS1lbnRlcnRhaW5tZW50L2pvdXJuYWxpc20tbGl0ZXJhdHVyZS9ob3Vycy1hbmRvci1taW51dGVzLWRheS1zcGVudC13YXRjaGluZy10di1vcg==) to 20 minutes per day. Writing is no longer the best way to reach the masses, but if you want to reach the world's smartest people, hone your writing chops. [*Here's Byrne Hobart's excellent take on the subject*](https://click.convertkit-mail.com/v8unnlgeeetrhxv88xdcg/x0hph6hn64pd8mhg/aHR0cHM6Ly9ieXJuZWhvYmFydC5tZWRpdW0uY29tL3JlYWQtMmMzZDRmYmE5MGFi) *.* ([View Highlight](https://read.readwise.io/read/01gax6tc1mj1tzghbwtnb126at))