# Monday Musings  Author:: David Perell ## Highlights > Amazon has a philosophy called ["Work Backwards."](https://click.convertkit-mail.com/92u55d7ooounh74r3gi9/3ohphkhqxkeov6ir/aHR0cHM6Ly9hbXpuLnRvLzNOOERMRUo=) ​ ([View Highlight](https://read.readwise.io/read/01fyyamwnkdbqvhq5d37e10aqr)) > Employees start projects by writing the press release, which clarifies a bunch of product decisions. ([View Highlight](https://read.readwise.io/read/01fyyamxr1ezbe4sg950es3bzc)) > Writers can work backwards too by writing the tweet people will use to share your article before you write the article itself. ([View Highlight](https://read.readwise.io/read/01fyyamyqkt8czka35tkrjhmte)) --- Title: Monday Musings Author: David Perell Tags: readwise, articles date: 2024-01-30 --- # Monday Musings  Author:: David Perell ## AI-Generated Summary As humans, we have a natural talent for compression. Whenever we open our mouths to tell a story, we are compressing information by focusing on the dramatic parts and leaving out the boring ones. ## Highlights > Amazon has a philosophy called ["Work Backwards."](https://click.convertkit-mail.com/92u55d7ooounh74r3gi9/3ohphkhqxkeov6ir/aHR0cHM6Ly9hbXpuLnRvLzNOOERMRUo=) ​ ([View Highlight](https://read.readwise.io/read/01fyyamwnkdbqvhq5d37e10aqr)) > Employees start projects by writing the press release, which clarifies a bunch of product decisions. ([View Highlight](https://read.readwise.io/read/01fyyamxr1ezbe4sg950es3bzc)) > Writers can work backwards too by writing the tweet people will use to share your article before you write the article itself. ([View Highlight](https://read.readwise.io/read/01fyyamyqkt8czka35tkrjhmte))