# Why Internet Silos Win ![rw-book-cover](https://149366103.v2.pressablecdn.com/wp-content/uploads/2021/04/image-og-fallback-om-fog.png) URL:: https://om.co/2023/01/04/why-internet-silos-win/ Author:: On my Om ## Highlights > The more I think and read about it, the more I’m convinced that there’s no solution to the centralisation issue we’re currently facing. And that’s because I think that fundamentally people are, when it comes to the internet, lazy. And gathering where everyone else is definitely seems easier. It’s also easier to delegate the job of moderating and policing to someone else and so as a result people will inevitably cluster around a few big websites, no matter what infrastructure we build ([View Highlight](https://read.readwise.io/read/01gp12af8xtjpag1yjbkgyfffg)) > Regardless of age, the big elephant in the room is that we are certified addicts to attention. > It doesn’t matter whether it is Twitter, Instagram, or Mastodon. Everyone is playing to an audience. The social Internet is a performance theater praying at the altar of attention. ([View Highlight](https://read.readwise.io/read/01gp12bkyse20hq602pvtxrnbn)) > If we didn’t care for attention, we wouldn’t be doing anything at all. We wouldn’t broadcast. Instead, we would socialize privately in communication with friends and peers. ([View Highlight](https://read.readwise.io/read/01gp12bv1t29tranwyc3spb0jq)) --- Title: Why Internet Silos Win Author: On my Om Tags: readwise, articles date: 2024-01-30 --- # Why Internet Silos Win ![rw-book-cover](https://149366103.v2.pressablecdn.com/wp-content/uploads/2021/04/image-og-fallback-om-fog.png) URL:: https://om.co/2023/01/04/why-internet-silos-win/ Author:: On my Om ## AI-Generated Summary Ever since Elon Musk took over Twitter and turned it into a tawdry reality show in which he is the star, the villain, and the comedian, everyone has been talking about a new decentralized web. New … ## Highlights > The more I think and read about it, the more I’m convinced that there’s no solution to the centralisation issue we’re currently facing. And that’s because I think that fundamentally people are, when it comes to the internet, lazy. And gathering where everyone else is definitely seems easier. It’s also easier to delegate the job of moderating and policing to someone else and so as a result people will inevitably cluster around a few big websites, no matter what infrastructure we build ([View Highlight](https://read.readwise.io/read/01gp12af8xtjpag1yjbkgyfffg)) > Regardless of age, the big elephant in the room is that we are certified addicts to attention. > It doesn’t matter whether it is Twitter, Instagram, or Mastodon. Everyone is playing to an audience. The social Internet is a performance theater praying at the altar of attention. ([View Highlight](https://read.readwise.io/read/01gp12bkyse20hq602pvtxrnbn)) > If we didn’t care for attention, we wouldn’t be doing anything at all. We wouldn’t broadcast. Instead, we would socialize privately in communication with friends and peers. ([View Highlight](https://read.readwise.io/read/01gp12bv1t29tranwyc3spb0jq))