# Crush It!  Author:: Gary Vaynerchuk ## Highlights > your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand. ([Location 796](https://readwise.io/to_kindle?action=open&asin=B0029ZA3H4&location=796)) > To create an audience for your personal brand, you’re going to get out there, shake hands, and join every single online conversation already in play around the world about your topic. Every. Single. One. ([Location 1205](https://readwise.io/to_kindle?action=open&asin=B0029ZA3H4&location=1205)) --- Title: Crush It! Author: Gary Vaynerchuk Tags: readwise, books date: 2024-01-30 --- # Crush It!  Author:: Gary Vaynerchuk ## AI-Generated Summary None ## Highlights > your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand. ([Location 796](https://readwise.io/to_kindle?action=open&asin=B0029ZA3H4&location=796)) > To create an audience for your personal brand, you’re going to get out there, shake hands, and join every single online conversation already in play around the world about your topic. Every. Single. One. ([Location 1205](https://readwise.io/to_kindle?action=open&asin=B0029ZA3H4&location=1205))