# Developer Marketing Does Not Exist  Author:: Adam DuVander ## Highlights > Developers sniff out anything that smells like marketing. They are a tough audience, because they’ll ridicule you if they sense inauthentic motives. Even when you have good intentions, you can come across otherwise. ([Location 108](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=108)) > The best developer companies have an authentic developer tone, which starts with really understanding where they’re coming from. Solve developer problems—help them get better—and you’ll have perennial fans. ([Location 115](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=115)) > reframing toward education will help you find the mindset to attract a technical audience. ([Location 118](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=118)) > Share Knowledge, Not Features ([Location 121](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=121)) > Developer experience is not simply a well-designed site, though that can certainly help. It’s the sum of every interaction a developer has with your company, from before they even discover your website through being a veteran customer, assuming they make it that far. ([Location 216](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=216)) > Adopting something new into your developer stack is a big investment, initially and over time. It’s a dependency that developers are reluctant to take on. Because of this hurdle, how other developers talk about you will be an amplified consideration. ([Location 251](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=251)) > A great method to reach more developers is through problem-focused content, using search engines to help developers find you. ([Location 255](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=255)) --- Title: Developer Marketing Does Not Exist Author: Adam DuVander Tags: readwise, books date: 2024-01-30 --- # Developer Marketing Does Not Exist  Author:: Adam DuVander ## AI-Generated Summary None ## Highlights > Developers sniff out anything that smells like marketing. They are a tough audience, because they’ll ridicule you if they sense inauthentic motives. Even when you have good intentions, you can come across otherwise. ([Location 108](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=108)) > The best developer companies have an authentic developer tone, which starts with really understanding where they’re coming from. Solve developer problems—help them get better—and you’ll have perennial fans. ([Location 115](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=115)) > reframing toward education will help you find the mindset to attract a technical audience. ([Location 118](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=118)) > Share Knowledge, Not Features ([Location 121](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=121)) > Developer experience is not simply a well-designed site, though that can certainly help. It’s the sum of every interaction a developer has with your company, from before they even discover your website through being a veteran customer, assuming they make it that far. ([Location 216](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=216)) > Adopting something new into your developer stack is a big investment, initially and over time. It’s a dependency that developers are reluctant to take on. Because of this hurdle, how other developers talk about you will be an amplified consideration. ([Location 251](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=251)) > A great method to reach more developers is through problem-focused content, using search engines to help developers find you. ([Location 255](https://readwise.io/to_kindle?action=open&asin=B091NK954H&location=255))