# 115 — a Streaming Intervention ![rw-book-cover](https://wsrv.nl/?url=http%3A%2F%2Frelayfm.s3.amazonaws.com%2Fuploads%2Fbroadcast%2Fimage%2F17%2Fcortex_artwork.png&w=100&h=100) URL:: https://share.snipd.com/episode/380cd2be-f5eb-465e-b0cb-f517b910354c Author:: Cortex ## AI-Generated Summary None ## Highlights > Embrace Personal Growth Over Formalization in Content Creation > Summary: > The speaker reflects on their career trajectory, noting a reverse path compared to traditional content creators by becoming more personal over time rather than less. > They observe a trend towards personal content and away from advertising, contrary to the typical path of formalizing content as a channel grows larger. Despite the trend for more formalization, the speaker is content with the channel's increasing personal nature, feeling comfortable with experimenting, like live streaming, to establish a more intimate connection with the audience. > Transcript: > Speaker 2 > But one of the things that sort of dawned on me is that i think i've been doing my career in a little bit of a reverse way from the way a lot of content creator production facilities go, where My early stuff was also much less personal. And over the last ten years, i think there has been a trend toward s more personal. And i've also trended away from advertising and like, both of those are very in the opposite direction of the way most things go, that as a channel gets bigger, often one of the things That people want to do, as they want to try to more formalize, like, what's the system? How does this work? How do we make this more reproducible? And like, that's how you, you make a business. But i realize, i'm very happy to lean into the channel actually becoming just more personal overtime, which is y, like, oh, the logs have gone up. And that's also why i i feel comfortable experimenting with the live streaming stuff, because that then feels incredibly personal on the spectrum. It's, it's like, oh, i'm here right now. You're listening to me talk, and i'm just kind of playing a video game. > Speaker 1 > And so there's something incredibly un serious and rang outy about it. ([Time 0:43:44](https://share.snipd.com/snip/7a6eed0c-450b-402f-b8ed-ad6329d19268)) ## New highlights added February 19, 2024 at 9:21 AM > Episode AI notes > 1. The speaker's career trajectory has followed a reverse path compared to traditional content creators, becoming more personal over time instead of less. > 2. There is a trend towards personal content creation and away from advertising, which goes against the typical path of formalizing content as a channel grows larger. > 3. Despite the trend for more formalization, the speaker is satisfied with their channel's increasing personal nature and is willing to experiment with live streaming to establish a more intimate connection with the audience. ([Time 0:00:00](https://share.snipd.com/episode-takeaways/a89825ce-7e03-42ff-bb52-8bea9a82bd59))