# S2 Ep23 — Teresa Torres - Continuous Discovery Habits ![rw-book-cover](https://wsrv.nl/?url=https%3A%2F%2Fimages.theabcdn.com%2Fi%2F36797918.jpg&w=100&h=100) URL:: https://share.snipd.com/episode/762ecae8-8566-4bb6-9a47-80b55eff6841 Author:: Power of Ten with Andy Polaine ## Highlights > Episode AI notes > 1. Limiting the number of opportunities and fully addressing them is key in building a great product. Teams should map out their opportunity space and focus on fully addressing a small opportunity before moving on to the next one to build a better product. Partially addressing a large set of opportunities can result in an inferior product. Bridging the gap between marketing and usage needs is necessary to solve the issue. > 2. Facebook and other big tech companies have more responsibility to curb unintended consequences on their platforms. The ethical debt idea makes it hard to unpick their scale and find solutions. Amazon also struggles with unintended consequences and hasn't fully addressed the issue of counterfeit products. There are no easy solutions to ethical challenges at this scale. Technology companies need to do more to address their ethical debt. Facebook's content moderation team is outweighed by a larger group of people whose business model contradicts moderation efforts. ([View Highlight](https://share.snipd.com/episode-takeaways/623325a2-e51a-49d5-a13f-0da41c49a13f)) > The Opportunity Space > Key takeaways: > - The best products limit the number of opportunities they solve and fully address them. > - Teams should map out their opportunity space and fully address a small opportunity before moving on to the next one to build a better product. > - Partially addressing a large set of opportunities can result in an inferior product. > - Marketing and usage needs differ when it comes to product features, leading to a gap that needs to be bridged. > Transcript: > Speaker 1 > And i think the best products limit the number of opportunities they solve and they fully address them. And this is partly why i want to see teams map out theo tunity space and not move on to the next opportunity until they've fully addressed a small opportunity. Because i personally believe you'll build a way better product if you fully address a smaller set of opportunities than if you partially address a big set of opportunities. The problem with that mind set is that how people buy things is different from how people use things. And in the purchase decision, they want to see all those features, but when they're actually using it, all those features actually interfere. And so until we start to figure out how to bridge that sort of marketing versus using gap, this is going to be a problem. ([Time 0:27:58](https://share.snipd.com/snip/cdfd455b-a07d-4de8-86ec-6dc9017e6371)) > The Ethical Debt Idea > Key takeaways: > - Facebook and other big tech companies have more responsibility to curb unintended consequences on their platforms. > - Amazon also struggles with unintended consequences and hasn't fully addressed the issue of counterfeit products. > - There are no easy solutions to ethical challenges at this scale. > - Facebook's content moderation team is outweighed by a larger group of people whose business model contradicts moderation efforts. > - It is hard to unpick problems once they have reached such a large scale. > - Technology companies need to do more to address their ethical debt. > Transcript: > Speaker 1 > So i don't think thet all of facebook is evil, but i do think that they have more responsibility than they're acting on right now, and that they didn't learn the lessons of cameriage an analytics, not fully, and that they do have more responsibility to curb some of this unintended consequences that is clearly emer in on their platform, and they've been really slow to act. And we see this across the industry. Amazon has a lot of the same problems. We see that they have unintended consequences of counterfeit products, and they've been aware of it for years, and it's still a problem, and it's still there. And i don't think there's easy answers here, right like, i don't know what the solutions are. We certainly can be doing more. > Speaker 2 > This is what i mean by the ethical debt idea, you know, which is it's very, very hard, once you got to that scale in it's very, very hard to kind a then unpick it. You know? N there was a thing recently where o commempary was but someone from facebook said, you know, we've got the largest amount of da content moderators, or like that, in the world working out organization to take away a take off tisinformation. But, you know, they've got an even larger ak the rest of the company group of people whose where the business model is really predicated on on the opposite direction. And then it's impossible for that group of moderators to really do anything about it. And it comes back to this idea that, you know, everyone is sining sy can't let ust have. ([Time 0:37:50](https://share.snipd.com/snip/c7ef6ee7-4c1d-4bfd-9626-0afab78ad167)) --- Title: S2 Ep23 — Teresa Torres - Continuous Discovery Habits Author: Power of Ten with Andy Polaine Tags: readwise, podcasts date: 2024-01-30 --- # S2 Ep23 — Teresa Torres - Continuous Discovery Habits ![rw-book-cover](https://wsrv.nl/?url=https%3A%2F%2Fimages.theabcdn.com%2Fi%2F36797918.jpg&w=100&h=100) URL:: https://share.snipd.com/episode/762ecae8-8566-4bb6-9a47-80b55eff6841 Author:: Power of Ten with Andy Polaine ## AI-Generated Summary None ## Highlights > Episode AI notes > 1. Limiting the number of opportunities and fully addressing them is key in building a great product. Teams should map out their opportunity space and focus on fully addressing a small opportunity before moving on to the next one to build a better product. Partially addressing a large set of opportunities can result in an inferior product. Bridging the gap between marketing and usage needs is necessary to solve the issue. > 2. Facebook and other big tech companies have more responsibility to curb unintended consequences on their platforms. The ethical debt idea makes it hard to unpick their scale and find solutions. Amazon also struggles with unintended consequences and hasn't fully addressed the issue of counterfeit products. There are no easy solutions to ethical challenges at this scale. Technology companies need to do more to address their ethical debt. Facebook's content moderation team is outweighed by a larger group of people whose business model contradicts moderation efforts. ([View Highlight](https://share.snipd.com/episode-takeaways/623325a2-e51a-49d5-a13f-0da41c49a13f)) > The Opportunity Space > Summary: > Limiting the number of opportunities and fully addressing them is key in building a great product. Teams should focus on fully addressing a small opportunity before moving on to the next. The problem is that how people buy things is different from how they use them. Customers want to see all the features, but when they use the product, those same features interfere. Bridging the marketing versus using gap is necessary to solve this issue. > Transcript: > Speaker 1 > And i think the best products limit the number of opportunities they solve and they fully address them. And this is partly why i want to see teams map out theo tunity space and not move on to the next opportunity until they've fully addressed a small opportunity. Because i personally believe you'll build a way better product if you fully address a smaller set of opportunities than if you partially address a big set of opportunities. The problem with that mind set is that how people buy things is different from how people use things. And in the purchase decision, they want to see all those features, but when they're actually using it, all those features actually interfere. And so until we start to figure out how to bridge that sort of marketing versus using gap, this is going to be a problem. ([Time 0:27:58](https://share.snipd.com/snip/cdfd455b-a07d-4de8-86ec-6dc9017e6371)) > The Ethical Debt Idea > Summary: > Facebook and Amazon have unintended consequences on their platforms, but are slow to act and take responsibility. The ethical debt idea makes it hard to unpick their scale and find solutions. While Facebook claims to have a large number of content moderators, their business model contradicts this, making it difficult to address the issue. > Transcript: > Speaker 1 > So i don't think thet all of facebook is evil, but i do think that they have more responsibility than they're acting on right now, and that they didn't learn the lessons of cameriage an Analytics, not fully, and that they do have more responsibility to curb some of this unintended consequences that is clearly emer in on their platform, and they've been really slow To act. And we see this across the industry. Amazon has a lot of the same problems. We see that they have unintended consequences of counterfeit products, and they've been aware of it for years, and it's still a problem, and it's still there. And i don't think there's easy answers here, right like, i don't know what the solutions are. We certainly can be doing more. > Speaker 2 > This is what i mean by the ethical debt idea, you know, which is it's very, very hard, once you got to that scale in it's very, very hard to kind a then unpick it. You know? N there was a thing recently where o commempary was but someone from facebook said, you know, we've got the largest amount of da content moderators, or like that, in the world working Out organization to take away a take off tisinformation. But, you know, they've got an even larger ak the rest of the company group of people whose where the business model is really predicated on on the opposite direction. And then it's impossible for that group of moderators to really do anything about it. And it comes back to this idea that, you know, everyone is sining sy can't let ust have. ([Time 0:37:50](https://share.snipd.com/snip/c7ef6ee7-4c1d-4bfd-9626-0afab78ad167))