- Author: [[Seth Godin]] - Full Title: Seth's Blog - Tags:: - URL: https://seths.blog/ - ### Highlights first synced by [[Readwise]] [[2020-12-10]] - > Shopping is the act of imagining what you might want. It’s the thrilling but risky exchange of money for something that you’ve never purchased before. Something that might be better than you hope, but it might not. - [[Seth Godin]] - [[We spend to exchange effort for hope]] - [[We spend to gamble on a shortcut for what we want]] -