- Author: [[Gary Vaynerchuk]] - Full Title: Crushing It! - Tags:: books [[inbox]] -  - ### Highlights first synced by [[Readwise]] [[2020-09-03]] - I wanted you to develop high-quality native microcontent. For those of you new to this, that means content that is specifically and perfectly designed to suit the platform you’re using to disseminate it. ([Location 1054](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=1054)) - you are the unique piece of creative. Don’t worry about getting people’s attention by plotting a poetic YouTube video or writing four drafts of a snappy Facebook status post. Instead, use every platform available to document your actual life and speak your truth. Let people learn who you are, then let them watch you develop into who you want to become. ([Location 1086](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=1086)) - No matter what kind of influencer you want to become, everyone must start with this step: create a Facebook business page. ([Location 1764](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=1764)) - Twitter is the water cooler of society, that place where everyone goes to get the latest update on whatever news or pop-culture event is occurring. ([Location 2310](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2310)) - Ultimately, it all boils down to this: don’t let perfection be your enemy. Do not be another dreamer who puts up ten episodes, gets trolled or ignored, gets discouraged, and takes the channel down. For God’s sake, give yourself a fair chance to succeed. ([Location 2542](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2542)) - Taking the “document, don’t create” approach means you are conceivably going to pour a shitload of boring content into the miasma of boring content already living on YouTube. That’s OK. ([Location 2550](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2550)) - YouTube will be television; television will be YouTube. ([Location 2567](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2567)) - Is the title short and concise, emotionally driven, and/or keyword optimized? ([Location 2625](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2625)) - Descriptions: Are the top two lines of the description keyword optimized? Are there links to other similar videos or playlists in the description? Is there a subscribe link? Are there links to your other social-media accounts? Are all of the links clickable and trackable? ([Location 2626](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2626)) - Tags: Are there at least ten tags in the description? Are both one-word and phrase tags included? Do the tags accurately reflect the video’s content? Are the tags valuable, that is, do they have high search volumes but low competition? You can find this out by using tools like VidIQ, Google Adwords Keyword Planner, and Keywordtool.io. Thumbnails: Does the thumbnail accurately reflect the video’s content? If there is text on the thumbnail, is it easy to read on all devices? If there is text, does it complement the title? YouTube cards: To extend watch time on your channel, are you including YouTube cards within your video to drive traffic to other relevant videos you’ve posted? ([Location 2628](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2628)) - Channel Optimization Banner: Does the banner accurately reflect the channel’s content and genre? Does the graphic transfer well to all devices? About Section/Channel Description: Are the top two lines keyword optimized? Is the first paragraph an overview of the channel? Have you included the upload schedule? Are all of the social-media links clickable? (They don’t have to be trackable.) Playlists: Does the channel have custom playlists? Do the playlists have keyword-optimized descriptions? Are the playlists featured on the landing page of the channel? Channel Trailer: Is a channel trailer displayed on the landing page? Does the channel trailer accurately reflect the channel’s content and genre? Is the channel trailer telling the best story in the shortest amount of time? ([Location 2634](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2634)) - Facebook remains the juggernaut of the social-media game, a platform on par with YouTube for personal brand building and wealth creation. ([Location 2732](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2732)) - Because of its incredibly detailed targeting capabilities—you can specify your audience by their interests, of course, but also by their zip codes or their employers—Facebook is also an incredible place for someone with a small budget. ([Location 2755](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2755)) - Facebook’s algorithm will always give preferential treatment to native Facebook content. You’ll get far greater reach by creating an original video for Facebook than by recycling something from another platform. ([Location 2772](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=2772)) - In this hyperspeed world, multitasking is everything, and it’s a lot easier to listen to a podcast while you check your e-mails and pay your bills than to watch a video. ([Location 3097](https://readwise.io/to_kindle?action=open&asin=B072DV2GHG&location=3097))