- Author: [[Gary Vaynerchuk]] - Full Title: Jab, Jab, Jab, Right Hook - Tags:: books [[inbox]] -  - ### Highlights first synced by [[Readwise]] [[2020-09-03]] - how to create perfect and distinct native content for every one of the multiple platforms you now have to use to cross-pollinate your brand and message. ([Location 130](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=130)) - No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase. ([Location 131](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=131)) - Consider this book a training camp to prepare you to storytell on today’s most important social media sites. ([Location 140](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=140)) - Today’s perfect right hooks always include three characteristics: They make the call to action simple and easy to understand. They are perfectly crafted for mobile, as well as all digital devices. They respect the nuances of the social network for which you are making the content. ([Location 379](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=379)) - 1. IT’S NATIVE ([Location 401](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=401)) - Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat. ([Location 418](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=418)) - 2. IT DOESN’T INTERRUPT ([Location 456](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=456)) - 3. IT DOESN’T MAKE DEMANDS—OFTEN ([Location 473](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=473)) - Right hooks represent what is valuable to you—getting the sale, getting people in the door. Jabs are about what is valuable to the consumer. ([Location 479](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=479)) - 4. IT LEVERAGES POP CULTURE ([Location 518](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=518)) - Prove that you understand them ([Location 529](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=529)) - 5. IT’S MICRO ([Location 534](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=534)) - There is something else you could do as you reevaluate your social media creative: stop thinking about your content as content. Think about it, rather, as micro-content—tiny, unique nuggets of information, humor, commentary, or inspiration that you reimagine every day, even every hour, as you respond to today’s culture, conversations, and current events in real time in a platform’s native language and format. ([Location 534](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=534)) - 6. IT’S CONSISTENT AND SELF-AWARE ([Location 584](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=584)) - On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others. ([Location 669](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=669)) - Then you put out another three or four pieces of content that don’t sell anything, either, ([Location 711](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=711)) - So what’s a marketer to do? We need to rethink what an ad looks like, and what it accomplishes. We need to go native. We need to bring value. From now on, the difference between your content and your ads on Facebook will be . . . nothing. Your content, or rather, your micro-content, has to be the ad. ([Location 786](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=786)) - Before posting anything, they ask themselves, “If I saw this picture, would I share it?” ([Location 1301](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1301)) - USING TRENDS TO THROW RIGHT HOOKS ([Location 1470](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1470)) - Retweeting nice things said about you to your entire consumer base has only one name. It’s called bragging. Doing it nonstop is called obnoxious. ([Location 1715](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1715)) - Is the hashtag unique and memorable? Is the image attached high quality? ([Location 1801](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1801)) - Pinterest was invented to help people create online collections of things that they love and that inspire them. ([Location 1816](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1816)) - We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be. ([Location 1837](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1837)) - Pinterest is eye candy, so every pin must be visually compelling. Think of your content as a collector’s item. ([Location 1853](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1853)) - An effective way to attract more followers is to create boards that are only tangentially related to your brand. ([Location 1883](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=1883)) - Does my picture feed the consumer dream? Did I give my boards clever, creative titles? Have I included a price when appropriate? Does every photo include a hyperlink? Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine? Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards? ([Location 2048](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2048)) - CREATE ART on INSTAGRAM ([Location 2056](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2056)) - Consider Instagram as one of the great jabbing platforms, there to set the tone, tell your story, reinforce your brand, and build impressions. ([Location 2081](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2081)) - Native Instagram content is artistic, not commercial. ([Location 2094](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2094)) - Go crazy with your hashtags: Hashtags matter here, maybe even more than they do on Twitter. ([Location 2104](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2104)) - On Instagram, hashtags are the whole darn cupcake. You can’t overuse them. ([Location 2105](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2105)) - And if you don’t want hashtags to clutter your post copy, no problem. Put your hashtags in a comment on your photo and it accomplishes the same thing. ([Location 2107](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2107)) - Tumblr isn’t for everyone. It skews young, appealing largely to eighteen- to thirty-four-year-olds with a slight tilt toward women. In addition, it skews extremely artsy, providing an exhibition space for photographers, musicians, and graphic designers. If Twitter is hip-hop, Tumblr is indie rock. And yet, though Tumblr doesn’t have the scale of Pinterest or Instagram, you should be there. ([Location 2221](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2221)) - Effort is the great equalizer. ([Location 2566](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2566)) - You should make sure to tag the person you want to talk to, to guarantee they see you have replied, and to bring them back to your page to continue the dialogue. ([Location 2576](https://readwise.io/to_kindle?action=open&asin=B00BATNNZY&location=2576))