- Author: [[Cal Newport]] - Full Title: So Good They Can't Ignore You - Tags:: books [[inbox]] -  - ### Highlights first synced by [[Readwise]] [[2020-09-03]] - Advancing to the cutting edge in a field is an act of “small” thinking, requiring you to focus on a narrow collection of subjects for a potentially long time. Once you get to the cutting edge, however, and discover a mission in the adjacent possible, you must go after it with zeal: a “big” action. ([Location 1834](https://readwise.io/to_kindle?action=open&asin=B0076DDBJ6&location=1834))