# [[Developer Journey - Key Metrics and Initiatives to Drive Success]] speaker:: "[[Jen Lopez]], [[Jeff Bull]], [[Chris Bledsoe]]" ## Agenda ## Log - Jen Lopez is head of Developer Relations at Contentful. - Chris Bledsoe: Head of Developer Relations at Workday - Jeff Bull: Sr. Manager. Developer Advocacy at Cisco DevRel - Host: [[Vera Tiago]], Manager of Developer Advocacy at OutSystems - How can you have a "Developer Advocate" for a company whose primary audience is not a developer? - Chris: It's a bit reversed for them-- because people who use Workday are not developers *yet*, but want to be. - Jeff's metrics - Quality - Awareness - Adoption ## Next Actions