%% date:: [[2022-08-13]] %% # [[Get clear on your vision]] *A module from the course [[Master YouTube]].* > Be so good that you don't have to think about the algorithm. ^744849 Ignore what others say about quantity... focus on the quality. [[Pareto Principle]] for content creators: Dedicate 20% to marketing, and 80% to making content. The algorithm isn't a bad thing-- it helps you find your audience. ### 3 key ingredients to success on YouTube ![[davella-3-key-ingredients-to-success.png]] ... but you can only choose two! Value + Personality: most political pundits, [[Gary Vaynerchuk]] Personality + Filmmaking chops: Weezy Waiter Value + Filmmaking chops: [[Marques Brownlee]], [[Matt D'Avella]] ### 3 keys to success - Hard work - Block at least 10 hours a week to work on content. - Persistence - Have the grit and willpower to keep going despite not seeing results. - How to stay motivated? Get clear on your *why*. - Be realistic about when you're going to see success. Think about giving it 3 years. This will help you build something more sustainable and shift your mindset. - Get practical and build your financial runway when you want to make the jump to full-time creator. (Matt recommends a 12-month buffer!) - Experimentation - Try different topics. Look for something that resonates with you *and* with your audience. - Choosing a path too early leads to frustration and overwhelm. Being consistently wrong is worthless. - Even when you find your niche, keep experimenting within it. This keeps your channel fresh for viewers, but also for yourself. ### Finding your inner circle - Your inner circle is the 5-10 people you're closest to. Surround yourself with people who will support you. - Create meaningful connections with other creators. (Find people that you can provide value for too) - Regularly comment on their content. - Join communities and forums online. - To "punch above your weight class", start an interview series and invite creators that are bigger than you. - Email subject: focus on the benefits, like *Interview request with like-minded creative* - Make the pitch personal. - End with benefits for the guest (they could promote their new book/video/whatever). - Create a Mastermind - Schedule in a quarterly catch-up call with your mastermind group. - Make experts your inner circle by reading a lot! ### Develop your content strategy - Research: - Look at creators you like, and figure out what their strengths are. - Who are the creators in your space? - Don't fall into the trap of comparing yourself. Get inspired by people instead. - Which *videos* do you like the most, even if they don't have a lot of views? - Then, cut down on your consumption! You can't create as much if you're always consuming. - Pick broad topics - ... that you're interested in! - Pick sub-topics - Like: self-development, lifestyle & beauty, and travel - Add a few items under each one. - Pick 5 items from the list. These are your content pillars. ### Develop your audience persona - Name - Age - Gender - What interests do they have? - What are their values and aspirations? - What challenges are they facing? What are the main pain points they're experiencing? Where do they feel stuck? - What are their goals/desires? ### Tone > People remember how you made them feel. - Select adjectives that describe your vibe. Like: *self-deprecating, disciplined, minimalist.* - Am I being honest about my experience? - Am I being too preachy? ### Video format Experiment a lot here in the beginning! - Talking head - Q&A - Documentary - Vlog - Tutorial - Review - Interview - Comedy sketch ### Cadence - Yes, consistency is key. - 1 video a month to 3 videos a week. - Matt recommends at least a video every other week when you're starting. - Don't worry about what time you post. - Choose a day that helps you create a good work/life balance. ### Content positioning - Who is it for? - What do you provide? - Why is it different?