%% date:: [[2022-11-02]] %% # [[How to Write Thought Leadership Content]] Speaker:: [[Ryan Law]] URL:: https://ryanlaw.podia.com/view/courses/how-to-write-thought-leadership-content ## Modules ### [[Module 1 - Foundation]] ![[Module 1 - Foundation#Summary]] ### [[Module 2 - Ideation]] ![[Module 2 - Ideation#Summary]] ### [[Module 3 - Writing]] ![[Module 3 - Writing#Summary]] ### [[Module 4 - Distribution]] ![[Module 4 - Distribution#Summary]] ### [[Thought Leadership Bonus Section]] ![[Thought Leadership Bonus Section#The Thought Leadership Library]] ## My thoughts on the course In general, I liked the course. I thought [[Ryan Law]] provided some useful frameworks for starting with thought leadership content. I especially like the crystal clear definition he gives early on of what *is* thought leadership content and how it differs from any other type of content. What I didn't like is that this course was written by a marketer, and it shows. I struggle with marketing a lot and identify more with [[Anti-marketing]], [[The basis of anti-marketing is authenticity|authenticity]], and [[Developer Relations|Developer Advocacy]], so I could not help but cringe through the discussion on how to [[Making it stick|make what you write stick]] or how to use [[Shibboleths]] to falsely build your credibility in a space. I think it's low to employ tricks like that or imply that because you're a marketer in, for example, the development space, that you *are* a developer (if you're not). Having said that, I do think that stuff is easily ignored and tailored to a more genuine way of writing and interacting with people, so I would still recommend the course. ## [[Presentation - How to write thought leadership content]] ## Citation ``` [^ryanlaw]: Law, R. (2022). *How to write thought leadership content*. [[How to Write Thought Leadership Content|My course notes.]] ```