# PTYA Live - Ali on outsourcing and building your team Speaker: [[Ali Abdaal]] ## Summary Consider outsourcing way earlier than you're comfortable. This will allow you not just to grow, but also to maintain a high quality of life while you're growing. Video editing is the first bottleneck, so hiring an editor is the first hire you should make. Expect to pay $50-70 an hour for someone who's not super experienced. ## Log Ali thinks most YouTubers are too much on the creator side and not enough on the business side-- and going a bit close to the business side unlocks so many more opportunities. Ali wishes he had outsourced editing earlier - like, after five videos. Too many people are not thinking of YouTube as a business, which means they eventually end up burning out or not being able to sustain content creation. How much time are YOU, personally, spending on what activity? Ali's organisational chart in 2018: ![[ptya-alis-org-chart-2018.png]] Ali's org chart in 2020: ![[ptya-alis-org-chart-2020.png]] Ali's org chart in 2021: (Ali thinks this was too much): ![[ptya-alis-org-chart-2021.png]] He thinks the 2020 image is better. About half in writing, half on filming. My current organisational chart (670 mins) - Idea: 0% - Write: 8.96% - Film: 17.91% - Edit: 63.63% - Publish: 9.00% - Repurpose: 0% - Analytics: 1.49% Ideal: - Idea: 50% - Write: 15% - Film: 20% - Edit: 0% - Publish: 10% - Repurpose: 0% - Analytics: 5% One thing that sets successful YouTubers from unsuccessful YouTubers apart is that successful YouTubers watch a lot of YouTube videos. They are part of the community they're creating for. They know intimately what people want to see. Ali's dream workflow - He comes to a team of researchers and writers. They are doing the actual writing, but he's coming to the meetings with ideas and steering the direction (Monday) - 1 day: Film one or two videos - podcast interviews sprinkled Breakout: What is your dream workflow? What are the challenges getting in your way? How could you work to overcome those challenges? What would you need to outsource? %% - [[Martin Adams]] - Software developer - [[Grace Gong]] - We all talked about the fact that we would be willing to hand over editing to someone we can trust, but getting to that point is really hard. %% ### Expansion - Public vs. private platforms - Generally, you should start with a public platform and start moving people to private platforms eventually. - Private: course, online community, newsletter. ![[ptya-alis-platform-evolution.png]] Where do you find editors? - [People Per Hour](https://www.peopleperhour.com/) - Fiverr - Upwork ![[ptya-editing-costs.png]] It might take 4-6 hours for a decent editor to edit Minimum of 4 hours per video: 100 GBP per video. 4-6 hours: 100-150 GBP per video $50-70 an hour is reasonable for someone who's not super experienced. ![[ptya-initial-ad-for-editor.png]] - WeTransfer - frame.io - GSuite to get unlimited storage - Golden standard of feedback: 2-hour video of you editing and explaining rationale Feedback is ESSENTIAL. Here's an example of feedback Ali gave a potential editor: ![[ptya-finding-an-editor.png]] MKBHD still edits his own videos Preparing your job proposal - Know what you're looking for and understand market prices - Be clear on video editing software, budget, turnaround time, location and time zones, English proficiency and communication - Be clear on files you'll provide and what you expect in the finished piece - On these sites many people don't fully read the post. Include "if you've read this far, include THISWORD in the title" Reviewing applicants - Level of effort in application and cover letter? - Portfolio quality - Zoom call? - Workflow, timelines Two tips Ali would want us to get from this course: - Spend more time on titles and thumbnails - Outsource editing - ## Next Actions