# PTYA Live - Liz on monetisation and how to make YouTube fun Speaker: [[Elizabeth Phillips]] ## Summary When thinking about monetising your channel, be aware of how that affects how sustainable it is, or how much fun you're still getting from YouTube. Remember, that's the goal! Be intentional about the kind of effort you decide to put in, seek out other YouTubers, and once in a while, ignore the views and subscribers and just make videos YOU want to make. ## Log ### Different approaches to monetisation of YouTube Logan Paul vs August Bradley Logan Paul - A bit scammy, more well-known with children - Views and Adsense monetisation - You want to go viral - You want to entertain - Low-priced items (merch) August Bradley - High-priced product - You can't go viral, so it's not so important to get views or subscribers - You want to deliver valuable content Most of us will be somewhere in the middle - We care about views and subscribers, but we also care about creating valuable content - Some videos have viral potential, but it's not necessarily our goal for each one to go viral ### Why we're on YouTube - Creative projects - We gain topic expertise - We learn new skills - Public speaking ### How to make YouTube a pain - Focusing on views and subs all the time - Thinking you owe your subscribers something - This isn't a job (yet); you're not disappointing anyone - Thinking you have some reputation/quality to maintain - Thinking you can't change your niche - Don't even worry about your niche at the beginning. - Thinking that you need to stick to a strict schedule - You don't have to! Don't kill yourself being consistent - One video a week definitely helps, but it's better that you make it more sustainable - Staying in your comfort zone - Experiment! Try new things - Not making a fool of yourself - Be a fool! If you're not deeply ashamed of the person you were 12 months ago, you're not growing enough. - Spending a lot of time on comments and analytics ### What to do to make YouTube fun again - Reach out to other YouTubers - Pretend you don't have any subscribers and make the content you _really_ want to make. - Recreate your favourite video types, even if they're not really in your niche. - Create a video on why you're not finding YouTube fun. Even if you don't post it, you'll still be getting back on the horse. - Dream big! ## Next Actions