# PTYA Live - Liz on repurposing Speaker: [[Elizabeth Phillips]] ## Summary Liz advocates intentionality in the choice of different platforms to expand into, especially when you're just beginning. Beginner strategies for repurposing include repurposing yourself by creating new content based on parts of old content that resonated with your audience, creating blog posts out of every video so that you can do something out of it later, and getting ready for hiring and oursourcing in the future by slowly creating B-roll and assets libraries to repurpose parts of videos, even if you don't want to hire yet. ## Log Clarification: You don't [[Repurposing content|repurpose content]] on other platforms to grow your YouTube channel; it's to grow your brand in general. Growth on different platforms is best done with native content. Each one has a very different vibe. If you have a limited amount of time, get good at one platform (YouTube) and do that until you have enough time/have outsourced a team. Elizabeth: - YouTube - 2 x Email newsletter - Podcast - instagram (not really) A potential customer must see a message at least 7 times before they're provoked into action. Repurpose yourself - Liz repurposes by listening to her viewers and rehashing videos that have resonated with her audience and capitalizing on that. - Check audience retention analytics. Consider making videos about topics that have an UPtick in retention (meaning, people jump to that part or replay it over and over) Keep your website in mind - Not a strategy for growth, but for later on - Turn your videos into blog posts so that you're buidling your portfolio online. Think of new platforms - Consider other platforms like newsletters - Repurpose the same concept in different formats Getting ready for hiring and outsourcing - Having an assets folder in FCPX so that you can just send that to an editor in the future and they can do it exactly the way that you do. ## Next Actions