## How to write thought leadership content *by Ryan Law* --- ### What is thought leadership content? > Thought leadership is the sharing of earned secrets. --- ![[earned-secrets.dark.png]] --- ### Good thought leadership content is... + Personal + Credible + Persuasive + Defensible --- ### Why thought leadership content? - (For you) It improves your reputation and credibility in the industry. - (For your company) It's particularly good at reaching skeptical people. - It's authentic. --- ### Ideas for thought leadership content + Agree with proven idea, and then expand on it + Challenge existing ideas + Share personal experience + Analyze industry events --- ### Being persuasive - Steel man, not straw man - Hegelian Dialectic - Rule of three --- ### Being credible - Shibboleths - Jargon - *Don't* explain everything - Talk about your actual experiences you've had - Lack of polish --- ### Being sticky - Coin a concept - Borrow a framework - Create your own concept - Self-reference --- ### Distribution Community --- ### Things you can do right now + Have a "things you know to be true" list-- and think about situations when they don't apply. + Look for a community that matches your interests and give as much value as you can. + Hone your Persuasion skill by using the Hegelian Dialectic. + Think about secrets you've earned that you wish someone had shared early with you.