# Ship 30 for 30 Ship 30 for 30 is a writing course that focuses on utilizing tools like [Typeshare](https://typeshare.co) and [Twitter](https://twitter.com) to create a consistent writing routine that sticks. ## Key Takeaways ### Digital writing is different from traditional writing Writing in the digital age is fundamentally different from traditional forms of writing, most of which require an ascetic approach to [[The ability to do deep work is the strongest predictor of success.|Deep Work]] that involves separating yourself from the rest of the world. By contrast, digital writing lives and dies on connection and engagement. ### Write iteratively Think of writing as re-writing: the task of a writer doesn't end once something is published. In fact, the whole idea of "publishing" is challenged in the digital age, where content can be written, rewritten, and re-released on multiple platforms. A good digital writer approaches writing iteratively, incorporating feedback into later versions. ### Go where the feedback loop is shortest Writing iteratively only really works when there is a short feedback loop. Twitter is the medium with the fastest feedback loop: it takes seconds for others to find and respond to your work, which means it's more effective as a test bed than any other medium, including your own blog. In fact, Ship 30 for 30 explicitly recommends *not* writing on your own blog, especially when you're starting out, because it's a bit like writing into the void. Short feedback loops let you grow faster as a writer. ### Measure analytics Tracking which of your work gets the most engagement (in the form of comments, likes, and views) is essential to honing in on a niche that you can write in. Analytics are a form of feedback and should be regularly reviewed to make sure that your writing is continually addressing questions that readers have about your work. ## Curriculum ### Week 0 (Onboarding week) #### [[2022-01-06 Ship 30 for 30 Kickoff Call]] ![[2022-01-06 Ship 30 for 30 Kickoff Call#Summary]] #### [[2022-01-08 Ship 30 for 30 Live Session 1 - Adopt the mindset of a digital writer]] ![[2022-01-08 Ship 30 for 30 Live Session 1 - Adopt the mindset of a digital writer#Summary]] ### Week 1: How the game of online writing works, mindsets for success, and endlessly generating new ideas #### [[Module 1 - Let's break the bad habit of not-writing]] ![[Module 1 - Let's break the bad habit of not-writing#Summary]] #### [[Module 2 - Give yourself permission to create junk]] ![[Module 2 - Give yourself permission to create junk#Summary]] #### [[Module 3 - Creating your 3 content buckets]] ![[Module 3 - Creating your 3 content buckets#Summary]] #### [[Module 4 - Revisiting your endless idea generator]] ![[Module 4 - Revisiting your endless idea generator#Summary]] ### Week 2: Headlines, Structure, Rate of Revelation, Rhythm, and more #### [[2022-01-11 Ship 30 for 30 Live Session 2 - Become prolific with the endless idea generator]] ![[2022-01-11 Ship 30 for 30 Live Session 2 - Become prolific with the endless idea generator#Summary]] #### [[2022-01-14 How to write compelling headlines that capture your reader's attention]] ![[2022-01-14 How to write compelling headlines that capture your reader's attention#Summary]] #### [[2022-01-19 Formatting and writing rhythms]] ![[2022-01-19 Formatting and writing rhythms#Summary]] ## Week 3: Maximizing Engagement and Leveraging Analytics #### [[2022-01-25 Analytics 101 - Double-Down on proven data points to double your audience growth]] ![[2022-01-25 Analytics 101 - Double-Down on proven data points to double your audience growth#Summary]] ## Week 4: Introduction to Category Creation ## Week 5: ## Citation ``` [^ship30]: Bush, D. and Cole, N. (2022). *Ship 30 for 30*. [[Ship 30 for 30|The course]]. ```