# Working in DevRel <iframe width="560" height="315" src="https://www.youtube.com/embed/Zvju5J0MNwQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> ## Talking points ![[gift-talking-points.png]] - Introduction: who I am, what I do - Developer Advocate at k6 - YouTube channel - LuckyDippers - Background - How I got to the Netherlands - Accenture, work permit (kennismigrant), 30% regeling - My husband is Dutch by ethnicity, but he hadn't lived in the Netherlands - Switching jobs to Flood, and later k6 - Getting citizenship - What is DevRel? - Shawn Wang (swyx.io) describes it in terms of building a house - Borne out of necessity - New type of position that is prevalent in companies whose primary user is a developer. - Developers don't respond well to marketing, so they needed developers to tell other developers about tools - DevRel is a field with the same general goal as marketing: to spread awareness about a product. However, it differs from marketing in a few ways: - DevRel is almost anti-marketing in that most developers are allergic to empty statements about "10xing performance" or "improving synergy". We want to see the tool in action. We want the technical specifications. We want to see the code. Marketers aren't really equipped to deliver. In a way, DevRel is almost anti-marketing. - DevRel has three pillars: Content, Community, and Product - Content: Writing blog posts, making videos, preparing repositories - Community: Participating in meetups, speaking opportunities - Product: Advocating to developers, but also advocating FOR them internally during project cycles. - DevRel is earlier on in the cycle. DevRel > Marketing > Sales . This means that DevRels don't have to just talk about the product; in fact, it's more genuine to have a mix of interests. We can afford to have a broader area of expertise - What makes a good DevRel? - Technical skills: even a "junior" DevRel is a senior engineer - You need to be able to write code, test scripts, deploy applications, or whatever is relevant - You have to have enough experience to explain how to do things as well as how things should be done better (thought leadership) - Interpersonal skills / "soft" skills - Being able to talk to people, charisma - Ability to distill a complicated concept down to simple terms - Excel at community building - Excellent communication skills across all media - Time management, organization, work-life balance - How to become a DevRel? - Learn how to be a developer/engineer - all the same technical resources - Coursera - Courses - PTYA for YouTube - Skillshare for video editing, building a brand, etc - Ultraspeaking for public speaking - Ship 30 for 30 for building a Twitter audience and writing - Write of Passage for writing - Building a Second Brain for personal knowledge management - My number one tip: create a PKM system. #todo/personal/next - [x] Get Rob to download Pimsleur for Dutch, and send it to Gift. ## Related videos and resources ## Timestamps 0:00 Intro ## Post-production - [ ] Promote on personal social media. - [ ] Twitter - [ ] LinkedIn - [ ] Create a blog post on [site](https://nicolevanderhoeven.com). - [ ] Add to weekly newsletter.