# [[kOH 52 - Tom Miseur and dogfooding]] <iframe width="560" height="315" src="https://www.youtube.com/embed/D8Ax-ONLJLo" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> ## Thumbnail *(Do research on thumbnails that have done well on YouTube, and think about what the thumbnail could look like for your video.)* ![[kOH 52 - Tom Miseur and dogfooding.png]] ## Title *(Do some keyword research on YouTube to come up with a compelling title. Look at what has done well in the past.)* ## The Hook _(No more than 30 seconds of you explaining exactly what a viewer will get from watching this video.)_ ## Video Structure ## Outro *(Deliver the CTA, whether that's watching another video or signing up for something.)* ## Related videos and resources ## Post-production - [ ] If necessary, order captions from [Rev](https://rev.com). - [ ] Create the thumbnail using [Canva](https://canva.com). - [ ] Test the title and thumbnail combination on [ThumbsUp](https://thumbsup.tv) - [ ] Add a description of the video on YouTube. - [ ] Include the title and any keywords in the first few sentences, but in a natural way. - [ ] Add related videos and resources as links. - [ ] Add end screen if you have a recommended next video for people to watch. - [ ] Add cards if necessary. - [ ] Add video to relevant playlist(s), or create a playlist if necessary. - [ ] When the captions come back, review them. - [ ] Add chapters for YouTube if longer than 5 minutes. - [ ] Schedule on YouTube. - [ ] Use [Buffer](https://buffer.com) to schedule posts promoting the video when it goes live on social media. - [ ] Twitter - [ ] LinkedIn - [ ] Think about what other documentation can be created from the video. - [ ] Add this to my video database. - [ ] Add this to nicolevanderhoeven.com. - [ ] Add this to my newsletter.